|Better Homes and Gardens offers a “Pin It” icon
right above photos on its website: www.bhg.com.
Find them on Pinterest: http://pinterest.com/bhg/
- When pinning – whenever you can, link to the original source and give credit in the pin if possible. For example, if you see a fabulous dress on a fashion blog you follow, try to click through to the actual source of the dress (like BananaRepublic.Gap.com) and pin from the retailer website, not the blog you saw it on first.
- Many websites and blogs are adding “Pin It” share icons to posts, images and articles to make it easier to share their content. You can be relatively assured that if they’re making it easy to share their content, such as the example here from the Better Homes and Gardens website, they’re happy to share and hopeful you’ll pin it.
- Pinterest isn’t for everyone, but some brands and industries are finding creative ways to put it to use. Mashable, for one, has been reporting on a series of interesting uses including:
- Finally, maintaining Pinterest – just like maintaining any social media platform – can be time consuming. Consider enlisting Pinerly or set aside time to carefully review your website’s Google Analytics, as an example, to help you determine if the time spent is worth the return. There are also studies about the best time of day to pin, which are helpful for allocating team bandwidth accordingly.