GroundFloor Media & CenterTable Blog

Progressive Insurance over the past two weeks has offered a step-by-step guide on how not to respond to a social media crisis.

It seems that at every step in the crisis, the company’s moves were tantamount to bringing barrels of gasoline to an already raging fire. And now at the end of the second week, Progressive’s reputation is taking a big hit.

Check out what they did wrong on my post at Ragan’s PR Daily.

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