We talk a lot about the “latest and greatest” in the world of social media – new platforms, new tracking and monitoring tools, etc. And while we’re excited about the latest Instagram update released earlier this week, a majority of the articles we’re reading focus less on the bright shiny social media objects, and more on how to better use the platforms and tools that already exist.
The Verge: Instagram Goes Location-Based
The latest update to our favorite photo-sharing platform, Instagram, comes with a new mapping system to show your friends and followers where your photos were taken. We like the potential to highlight various businesses and locations with this new feature, but we especially appreciate the Instagram CEO Kevin Systrom’s focus on privacy, “We want to make it really clear that you’re in control.”
Mashable: Do You Really Know How to Use Facebook?
Most of us understand how to navigate the most popular social network, but do you know all of the ins and outs of Facebook? This article highlights 10 “power user” tips from hiding what you read, to creating lists and secret groups.
Olympic Recap
Mashable: The Olympic Social Media Winners
With what was called the “first social media Olympics” unfortunately behind us, which athletes and brands received the most attention on social networks? This intriguing infographic outlines the most common mentions and conversations during the 30th Olympiad.
The Perfect Post
Ragan’s PR Daily: How to Construct the Perfect Facebook Post
The million-dollar social media question continues to be, “how do I increase engagement on my social platforms?” This “blueprint” offers a how-to on creating Facebook posts that will capture the attention of your community and set your business up for success.
Metrics
Search Engine Watch: 4 Things You Should be Tracking that Google Analytics Doesn’t
Google Analytics should be a vital resource for every business’ online metrics, but does it cover everything you need to measure? This article outlines several critical success metrics that Google doesn’t cover, and how you can track them yourself.
