Leading up to their IPOs, Internet sensations Groupon and Facebook could do no wrong. Everyone wanted to ride the public relations wave of exciting news.
But along comes the mundane world of finance, where high-flying Groupon and Facebook are met with dismal ledger sheets and waning stock prices.
Now it seems everyone is jumping off, forcing the PR teams to change direction from managing positive buzz to stopping a crisis of confidence.
Find out how by reading the entire post at Ragan’s PR Daily.