GroundFloor Media & CenterTable Blog

As a PR professional, I conduct a lot of media and message training sessions, and for years I’ve taught clients how to “bridge” – or answer a question by shifting the focus to his/her key messages. Today, I heard a new term for this technique – “the pivot.”

This NPR story explains more about the pivot and why the American public generally accepts it. Give it a read before the next debate and you’ll hear each candidates responses in a whole new way.

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