Search engine optimization (SEO) is a hot topic, but it can make a lot of us want to climb under our desks and hide as it can be really technical and overwhelming. GFM is proud to have expanded its Digital Strategy team to include our own resident SEO expert, Matt Stone, who on a daily basis helps our team evaluate how to best incorporate strategic SEO tactics into our PR outreach. If you’re thinking of how to incorporate SEO into your company’s communications plan, watch this short video – the first in a series – for some basic tips. And if you have specific questions, feel free to submit them here in comments and we’ll address them in future posts!
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