On Wednesday Pinterest announced (finally!) the availability of business accounts. As we all know, thousands of businesses and brands are already on the platform – and all now have the option to convert to the new account. Pinterest is reporting that businesses will have several more tools for driving brand awareness via the business-focused Pinterest page, so according to them there is no reason to delay the switch.
All Things D has a helpful summary of the announcement and GroundFloor Media is testing the account switchover option as you read this. In the meantime, how will this affect what your company is doing on Pinterest? Do you think this is an important step forward in the platform’s maturity or the gateway to a sponsored takeover of this visual playground?