GroundFloor Media & CenterTable Blog

While it wasn’t an earth-shattering announcement, Pinterest’s launch of “formal” business accounts certainly got us talking at GFM. There are client pages to convert and new business accounts to be opened! We have converted our agency account and look forward to diving in to see what benefits have been added for brand marketers. What we refer fondly to as the “Digital Den” at the back of our office also got excited about the content creation conversation highlighted on Business Insider this week and we can never pass up a good Facebook tips post for maximizing exposure tools despite the ever-changing algorithms. Enjoy!


All Things D: Pinterest Removes Ban on Commercial Use as It Adds Business Accounts
Thousands of businesses are already on Pinterest but technically, “brand pages” have gone against the platform’s terms of service. Now businesses, including nonprofits, can create business accounts (converting existing accounts as needed). More details are available on the new Pinterest Business page.

Digital Content

Business Insider: Big Brands Are Pouring Money Into Their Own Custom News Sites
Leading global brands are investing millions in a strategy that everyone gets excited to talk about – the creation of meaningful and beautiful content. Regardless of your budget, traditional communications channels continue to evolve, and sometimes shrink, opening the door for brands to take messaging and delivery into their own hands. Are you on board yet?


PR Breakfast Club: 7 Little-Known Tricks To Maximize Your Facebook Page
We feel your pain on Facebook’s always-changing algorithms and Insights tools. That’s why we love this easy and condensed list of tips for quick and free ways to give your Facebook presence a much-needed boost.

Mashable: Facebook Tests Ranked Comments To Boost Engagement
Coming soon to a brand page near you – comments with the most likes and responses may rank and be displayed higher on posts. Facebook is also testing the ability to respond directly to comments with an enhanced “reply” feature. No word on a rollout date for the public, but we’re keeping our eyes open as engagement goes far beyond “likes” in raising brand awareness and potentially, actions like purchases, donations, and more.

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