It may sound cliche, but content is king. This is true for PR efforts, but even more so when it comes to search engine optimization (SEO). Sitting down to design (or re-design) your company’s website can be overwhelming, but if you think of your company story like a book broken into chapters, the task becomes easier and you’ve set yourself up for SEO success! Watch this short video from GFM’s SEO expert, Matt Stone, for some simple tips.
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