The following is an excerpt from a story published by the GroundFloor Media’s Gil Rudawsky at Ragan’s PR Daily.
As you check off the final items on your to-do list before holiday break—assuming you’re taking a few days off for the holidays—take a few minutes to review the following crisis PR prep list just in case the holidays don’t go as planned.
1. Informed clients are happy clients: If you haven’t already done so, send a note to clients letting them know how they can get in touch with you, or who will be on call through the holidays.
2. Who’s on first: Review or put together a cell phone alert tree with team members who are around for the holidays, so if a crisis does hit your company or your client, someone will always be available to manage it. Make sure a representative from the legal team is on the list too.
3. Anyone home: If you are sending out a press release over the holidays, do you have a spokesperson available to answer media questions? If not, hold it until the new year, which might help get it more attention anyway.