Corporate or business Facebook and Twitter accounts aren’t just about “likes” and updates.
They are about honest interactions with the public, good and bad. And beware: Online social forums are one hashtag or Facebook post away from turning nasty.
To help prepare an organization’s Facebook and Twitter pages or online campaigns from turning sour, there’s an ever-growing list of case studies — from mom-and-pop businesses to corporate giants — to help teach about social media failures, or quite simply, what not to do.
Read the entire article in the Denver Business Journal.