GroundFloor Media & CenterTable Blog

With Valentine’s Day on the calendar, last week was all about love, and at GFM we love our social media. It looks like we aren’t the only ones with a soft spot for social – as major institutions like Pew Research Center and others recently released a spate of data that resulted in the interesting articles we’ve cultivated for your review.

We pulled two articles with interesting statistics regarding social media usage – the first about who’s using which social media, the second about what that usage could be doing to our grammar (hint – if you have a teen or are prone to texting you’ll want to read this one…) With more than half of adult Americans expected to have a smartphone this year, we also identified an article outlining five steps you should take to reach this growing audience. And – if all this research leaves you feeling a little overwhelmed, read the last piece from Forbes containing brief answers to eight common questions about how this online marketing thing really works anyway.

Social Media Demographics
AdAge: Pew Study: Blacks Over-Index on Twitter; Whites on Pinterest
New research from the Pew Research Center’s Internet & American Life project reveals some interesting niches for various social media sites among different demographic groups. Looking to reach urban dwellers? Twitter is your place. Targeting the senior set? Head to Facebook, where 35 percent of people over 65 percent using social media have an account. Find more interesting facts in this article!

SocialTimes: [Infographic] Does Texting Hurt Your Grammar?
Are you familiar with “techspeak”? The term is used to describe a new hybrid language made up of acronyms and abbreviations rather than words, and numbers instead of letters. With the use of social media sites and texting, in particular, on the rise, this interesting infographic explores the effect the use of social media might be having on everyday grammar.

By The Numbers
Convince & Convert: Make These 5 Marketing Changes in a Smartphone Dominated America
In 2013, 57 percent of adult Americans will have a smartphone. What have you done to make sure your brand is ready to compete in a smartphone world? From “strategizing for the small screen” to determining how to be most helpful to your customers, this article outline five steps every brand should take to remain relevant in the age of the smartphone.

Forbes: Answers to 8 Online Marketing Questions You Were Too Embarrassed to Ask (Article and Infographic)
If you’re reading this email direct from GFM, chances are you already know the answers to the eight questions outlined in this article. But, for those who might have a lingering question, or if you know someone who could benefit from perusing this article, this Forbes piece does a nice job quickly tackling eight common questions that can set us all on the right track.

What GFM Blogged About This Week:
3-2-1… Countdown to Sochi 2014
How (not) to Announce an Unpopular Decision

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