GroundFloor Media & CenterTable Blog

This is what a $6,000 lens looks like
This is what a $6,000 lens looks like

Things are winding down for the Interactive portion of SXSW, but that doesn’t mean the town isn’t still buzzing – particularly as the scene changes from digital to music. Here’s a sampling of what was happening during our last full day in Austin:

Nom nom: Its somewhat amazing that we’d been here for four days and hadn’t had sushi. Fortunately, Kenichi solved that problem. Much like Denver, don’t let a land-locked city fool you into thinking there won’t be good sushi – try the Blake Roll if you go (spicy tuna, tempura shrimp, avocado, cucumber, topped with tuna and eel sauce).

Libations: We always like to see our client’s products while on the road – like spotting the party-goers at the Sales Force Cloud Lounge enjoying tallboys of Oskar Blues’ Deviant Dale’s. It’s a big beer…even for Texas.

Celebrity-ish Sighting: Mashable’s Pete Cashmore strolling down 6th Street (with his entourage in tow).

Through the lens: I must own this.

We need one of these at GFM...
We need one of these at GFM…

Grab Bag: In one of the more impressive activations, Samsung Mobile was providing new (and more importantly, fully-charged) batteries to anyone in Austin with a Samsung Galaxy – hand delivered nearly anywhere in the downtown area. #PowerOn, indeed.

Quite the activation from Samsung
Quite the activation from Samsung

Free Stuff Rules: Cannon hosted a happy hour/concert for SXSW badge holders at one of the many makeshift music venues. Jon and I had fun testing out the eight different cameras on display, including a $6,000 cinematic lens. Luckily, no one dropped anything.

Overheard: “The problem with today’s journalists is that they’ve gone from skeptical to cynical.” ~ Livestrong CEO Doug Ulman recalling a conversation with Tom Brokaw.

Number of steps taken: 16,250

Hours of sleep: Jim: 6. Jon: 6.5.

Caffeinated beverages consumed: Jim: 4. Jon: 5.

Number of connections made: 98 and counting.

~Jim Licko and Jon Woods

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