GroundFloor Media & CenterTable Blog

Social media product launches and platform tweaks have been pretty rampant over the past week, and no doubt the timing has something to do with the South by Southwest Interactive (SXSWi) conference in Austin. From Google Reader going away to GFM’s day-by-day coverage of SXSWi, we’ve got a lot to cover this week.


ABC News: Google Puts the Kibosh on Google Reader RSS Service
One of our favorite ways to aggregate news, blog posts and Google Alerts will be going away this summer. Google says use of Reader has declined, and that they want to focus on fewer products. We’re thinking there might be some Reader functionality on Google+ in the coming months. One way to help Google+ adoption is to force people in that direction, we suppose.


Social Times: Pinterest Releases Analytics Tool, Defines Metrics
Pinterest announced its own analytics tool this week for measuring efforts on the social platform. The metrics include unique pinners, impressions, referral traffic and popular pins. We’re intrigued to see how these metrics will fit into organization’s overall social media measurement efforts, and how it might monetize Pinterest as a business.

SXSW Sessions & Favorites

GroundFloor Media: Monday’s sessions
GFM team members Jon Woods and Jim Licko were in Austin for the SXSWi festival and recapped each day’s sessions on the GFM blog. Their favorite day, session-wise, was Monday but you can scroll through the blog page to reach their complete recaps of the interactive festival.

GroundFloor Media: Sunday’s favorites
Jim and Jon also recapped their favorites from each day – products launched, sights seen, places to eat and celebrity sightings. Sunday seemed to be the most active day for these two, but you can read through additional posts that mention Samsung’s amazing on-the-ground activation as well as some of the best places to eat and network at SXSW.

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