The news media’s freefall continues, creating both good and questionable opportunities for the PR world to deliver information directly to consumers, a new report suggests.
The Pew Research Center report, “The State of the News Media 2013,” says the power of journalism is shrinking as the news industry continues to cut jobs and news coverage.
“This adds up to a news industry that is more undermanned and unprepared to uncover stories, dig deep into emerging ones or to question information put into its hands,” according to the Pew report released today.
The good news, at least for PR professionals, is that the public’s hunger for news holds steady and that those with information to share are getting better at using digital technology, bypassing media outlets, and taking messages directly to the public.
Read the rest of this post at Ragan’s PR Daily.
