We all know pictures are the backbone of strong social media content, but it can be easy to forget just how powerful images can be. This week’s theme is perfectly illustrated by some of the ways Taco Bell has been in the news lately, for both positive and negative reasons.
Imagery
PR Daily: The essentials for finding and using images online
We’re often asked, both internally and from clients, where is the best place to find legal images to use with social media and blog posts. While the safest bet is always to use images that you or a team member has taken, this story gives some other good alternatives.
Google: New Image Extensions Enable You to “Show” and “Tell” with Search Ads
Google’s new changes for its AdWords online advertising program highlights the further shift on the web from text to image. Are your online properties taking full advantage of pictures to tell your brand story?
Social Media
Digiday: 13 Alarming Stats About Retail in Digital13 Alarming Stats About Retail in Digital
Did you know that time spent on mobile apps per day is close to eclipsing the time spent watching TV? Or that fifty-seven percent of consumers will not recommend a business with a poorly designed mobile site? While this article is focused on retail and digital, there are some very alarming social media-related stats to check out.
New York Times: The Distasteful Side of Social Media Puts Advertisers on Their Guard
This story from the New York Times highlights some of the unique differences that come with social media advertising.
Metrics
HubSpot: The 5 Social Media Metrics Your CEO Actually Cares About
Showing the value and return in your social media efforts is extremely important, but oftentimes we struggle with what the “right” metrics may be. This story has 5 unique measurements that are tailored for social.
Entrepreneur: 6 Essential Criteria Your Pinterest Pins Should Meet
This article provides a nice checklist of sorts to consider when pinning on your business account. Print it out, tack it on your wall and quickly refer to the suggestions when you are struggling to decide what to post.
What GFM Blogged About This Week
Video: The Social Media Habits of Denver, Colorado
SEO and Public Relations – The Press Release and Search Engines
Amy’s Baking Company: Social Media Lessons Beyond the Obvious
Create Messages that Stick
