GroundFloor Media’s Gil Rudawsky was quoted this week by Ragan’s daily news service on real-time PR monitoring.
Rudawsky, who co-leads GroundFloor Media’s crisis communication service line, is quoted about how real-time monitoring of TV and radio is especially useful in crises.
“With our clients, particularly ones who are facing a crisis, we really need to know the exact minute a report hits the media so we can begin sending out response messages and start round-the-clock monitoring of social media,” Rudawsky says in the article.
