As social media becomes more and more prevalent in our daily lives, brands are tasked with trying to discover the right way to manage their online presence. Some social media teams are large, sometimes the work falls into the lap of a single person who probably has many other responsibilities; luckily the Internet is here to help. This week’s social media reads include some great tips and tools for managing your online presence.
The Verge: IFTTT hooks up with Twitter to bring back tweet-based triggers
Have you heard of IFTTT (stands for “If This, Than That”) yet? If you haven’t don’t worry, you’re not alone. The service allows you to choose from (or create your own) an endless number of “recipes” that automate actions between a huge number of Internet services. For example, you can set up the service to automatically save every image that is tweeted with a particular hashtag to a folder on Dropbox. The service is a great way to make social media management a bit more “manageable” for teams both small and large. Take a look at some of the top recipes and start to brainstorm about how your brand can leverage the service.
Poynter: How to handle personal attacks on social media
As more and more companies and organizations are actively engaging in social media, can you really do anything to protect against negative attacks and comments? While you carefully build your online presence, recognize that you cannot control what others say about your organization. Learn what you can do about personal attacks.
Bulldog Reporter Daily Dog: Interest In Digital Advertising Reaches an All-Time High As TV Slows To Three-Year Low
While TV advertising remains the #1 form of advertising, digital is catching up as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by media buying and selling software firm STRATA. Digital advertising is the second most popular medium, with YouTube taking the top site, followed by Hulu, and Netflix and Vine are tied for third (14%).
MacRumors: Facebook Updates Pages Manager for iOS with Multiple Photo Uploads, Improved Insights
Facebook has updated their Pages Manager app for Android and iPhones with some new features that will make managing your brand Page much easier while you’re on the go. Here’s a list of some of the things you can now do from your smartphone.
- Upload multiple photos for a single post
- Edit Page admins: add new admins for the Pages you manage
- Improved insights to make it easier to manage your Page
- Edit Page cover photo
- Create an event hosted by your Page (iPhone only)
- Create a new Page
PRNews: LinkedIn Looking to Expand Its Audience
Beginning September 12, LinkedIn will begin focusing on users 13 and up. The strategy is to expand the number of users they are reaching, and to hopefully create users for life. In addition, University Pages have been rolled out, so LinkedIn is hoping to attract college students as well. For brands hoping to reach the critical teenage audience, LinkedIn could present significant opportunities.