GroundFloor Media’s Gil Rudawsky wrote his quarterly article for the Denver Business Journal on how to best apologize to customers when things go awry.
He says apologizing is tough, particularly for a corporate entity. It means admitting something went wrong. From a crisis communication perspective, corporate mea culpas must be direct, honest and apologetic, and must outline steps to fix the issue. Rudawsky offers two examples, one from Microsoft and another from Booz Allen Hamilton.
Apologizing is tough, particularly for a corporate entity. It means admitting something went wrong. From a crisis communication perspective, corporate mea culpas must be direct, honest and apologetic, and must outline steps to fix the issue.
