GroundFloor Media & CenterTable Blog

This article originally appeared in the Denver Business Journal.

Screen shot 2013-12-02 at 12.07.26 PMThe softball media interview is under attack so when the media calls – or, even worse, shows up at your doorstep – company spokespeople and executives must be prepared to answer the hard questions.

These days, the media landing an interview with an important or elusive figure is not enough to provide a credibility boost. News reporters are expected to ask tough questions without coming off as being too aggressive and get something more than just a scripted statement. It’s a tough needle to thread, but if they fail, the reporters risk getting pilloried on social media or in online comments.

Read the entire article here.

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