GroundFloor Media & CenterTable Blog

It was a busy week in social media – from the Super Bowl to Facebook’s 10th birthday to the start of the 2014 Winter Olympics — our newsfeeds were full! Since you’ve probably had enough of each of these topics, we mined for some useful stories this week that provide facts, case studies and trends you can use. Enjoy!


Pew Research Center: 6 New Facts About Facebook
At 10 years old, Facebook continues to dominate our social media lives, and Pew Research Center has new data to prove it.

Mashable: Facebook’s Paper vs. Flipboard: Comparing Mobile News Apps
Facebook launched its new Paper app this week and here at GFM we were quickly comparing its offerings to those of Flipboard. Luckily Mashable summed up the similarities and differences for us here!


Media Bistro: Three Brand Fails That Prove Auto-Replies on Twitter are a Bad Idea
Oreo is often revered as a social media darling, so to see them listed among three brands that failed at something on social media makes them all the more human (or cookie…)

Case Study

PR Daily: 5 Creative Selfie Campaigns
Believe it or not, there were more than 57 million #selfie tags on Instagram in 2013 and “Selfie” was named Oxford Dictionaries’ 2013 word of the year. This article highlights brands from Dove to the New York Public Library who harnessed the power of the selfie best in the last year.

Media Bistro: Awesome Things That Brands Did on Social Media in 2013 [Infographic]
We’re well into 2014 already, but who doesn’t love a good retrospective? From “Ship My Pants” to “Harlem Shake”, check out this fun infographic that lists some of the most memorable social media campaigns of 2013 in timeline form.

What GFM Blogged About This Week:

#SB48 Via Twitter
Lessons from Coca-Cola and the Super Bowl: Have Thick Skin and a Clear Plan
The Thread Summit Comes to Denver Feb. 19-20

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