GroundFloor Media & CenterTable Blog

In the past few days we’ve had a lot of conversations about photographic images. From historic to modern day photos, those taken digitally or (gulp!) on film, the phrase ‘a picture is worth a thousand words’ has never felt more true.

So imagine our delight when we came across a New York Times article about how the Metropolitan Museum of Art is using Instagram to help promote its exhibits. The ‘Met’ teamed with an innovative Instagram user and launched #emptymet, allowing photography enthusiasts into the museum outside of normal business hours to explore the exhibits and take photos via Instagram. Their following and engagement has exploded!

We love it when a seemingly simple social media idea makes a big impact, so we encourage you to read the New York Times article in full, and let us know – what’s your #emptymet idea?

And now for the rest of the week’s outstanding headlines…

Blogger Relations

Bulldog Reporter: Is “Blogging” Dead? Five PR Tips For Approaching Online Influencers – Regardless of Position on the “Blogger Spectrum”
In our opinion, blogging certainly isn’t dead – in fact it’s a thriving medium and a great way to connect with influencers. But defining and interacting with these influencers takes finesse, and this article provides some good tips.


TechCrunch: Twitter Now Supports Animated GIFs Online and On Mobile
If you’re a fan of animated GIFs, you’ll be glad to know that Twitter now supports them. Read more here.


Adweek: Facebook’s Slingshot Makes You Share Selfies if You Want to See Selfies
Move over Snapchat, Facebook has introduced Slingshot – a similar app, but the difference is that in order to see an image that’s been sent to them, the recipient must first send a reply. Brands are still determining how to harness Snapchat, so it will be interesting to see who makes waves first with Slingshot.


Ragan’s PR Daily: 5 Ways to Make Pinterest Work for your Brand
Pinterest isn’t just for sexy lifestyle brands – and if you get creative you might just find a way to help your ‘boring’ brand shine on this popular platform.

What GFM Blogged About This Week:

Creative Inspiration from Social Media

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