Hours after the crash of Malaysia Airlines in a disputed region of Ukraine, GroundFloor Media Crisis Communications Expert Gil Rudawsky was asked by a reporter for Ragan.com about how the airlines can do a better job responding to the tragedy.
Without knowing the details yet, Rudawsky said the airlines and those involved in the investigation must be forthcoming.
“From a crisis perspective, airlines and transportation officials need to be as transparent as possible with the media and the families,” he says. “They need daily updates on what happened, and what steps are being taken to ensure this doesn’t happen again.”
