Social media has become such a big part of our lives. It integrates with almost everything we do, even if we are not on certain platforms. For example, I rarely visit Pinterest but in my home we cook a meal found with a “pin” multiple times per week.
That’s why smart social media marketers should take into account the infinite direct and indirect ways people are exposed to brand content.
PR Daily: Pinning for PR: 3 Successful Pinterest Campaigns
Pinterest metrics continue to grow, from referral traffic to revenue-per-pin. The platform may be less talked about than some of the other social media players but it is carving out a huge, unique niche. This story from PR Daily showcases three recent campaigns that will get your creative juices flowing.
The Guardian: Why The C-suite Don’t ‘Get’ Social Media Marketing – And How To Change That
Social media has become such a big part of our lives. It integrates with almost everything we do, even if we are not on certain platforms. Having trouble trying to convince others in your organization of its value? This story has three great tips that should help.
Ragan: How To Maintain A Healthy Twitter Feed
Twitter is the one social media platform where brands either struggle to find the right mix of content or have a strong grasp of the mix of voice, humor and real-time conversation that Twitter users demand. There doesn’t seem to be an in-between for most branded accounts. This infographic will help make sure you’re on the right end of the spectrum.
AdAge: LinkedIn’s New Enterprise Sales Tool Could Be Big For B2B Marketers
LinkedIn has become the number one social media option for B2B brands to reach the unique audience they’re attempting to target. This new tool from the platform will create a way for marketer’s to create and monitor leads via specifically chosen industry, brand and individual targets, alerting them when new job changes, press announcements, status updates and blog posts are posted.