For many of our social savvy friends, this week’s reads won’t be terribly groundbreaking (aside from the exciting sponsored content announcement from LinkedIn), but they do offer tips and proof points to underline the effectiveness and importance of social media with co-workers and executives. From better metrics and measurement to properly optimizing your content for search, there are a wide variety of topics to cover below.
Snapchat
Mashable: Sorry Facebook: Snapchat Still More Popular Among Undergrads
Many businesses seem to be apprehensive to work Snapchat into their digital marketing mix. It may be because it’s new and a bit foreign. It might be because it’s hard to quantify. But one thing is for sure: the younger demographics are using it way more frequently than Facebook.
Marketing & Measurement
Harvard Business Review: 5 Things Digital CMOs Do Better
The shift in consumer behaviors in the digital world is leading directly to shifts in how we all do business. This article outlines some of the larger (and tangible) changes that have (and are) taking place, and what successful marketers are doing to capitalize on those changes.
LinkedIn Direct Sponsored Content FAQ
LinkedIn announced this week that marketers can now serve content on targeted users’ news feeds without posting the content to a company page. In other words, you can serve specific content to specific users based on their company, title, industry or a variety of other demographic options. This is an important shift on the platform, particularly for B2B marketers.
Crisis Communication
The Washington Post: Turns Out, Lots of Folks Wanted to #AskJameis About Crab Legs
Before you launch that next social media engagement campaign, take a moment to ask, “how might this go poorly?” Florida State University recently held a Tweet Chat with Heisman Trophy-winning quarterback Jameis Winston, who has had his share of brushes with the law…including shoplifting crab legs from a Publix. Maybe they shouldn’t have gone with the #AskJameis concept?
Content Optimization
PR News: 6 Tips for Optimizing Your Social Media Content
We hear a lot of chatter about “optimizing your social media content,” but what does that actually mean, and what can you do today to optimize content? Here are some great pointers related to tags, titles and design.
