An investigative report from NPR and ProPublica has sent the aid organization scrambling to downplay its findings. Instead, the Red Cross should own up to mistakes and promise to correct them. Read more about tips from GroundFloor Media’s Gil Rudawsky how the organization can take to fix its reputation in this PR Daily article.
Related Posts

Best Practices for Creating a Pandemic Crisis Communication Strategy
Employees will have many concerns about their safety and the related safety of their family members when returning to the office, so make sure any plan addresses what steps you are taking to ensure their safety.
PR Disasters and WKRP Infamous Turkey Drop
With the holiday season upon us, it is time to bring back this blog post … Read More >