A recent presentation to a group of juniors and seniors at Colorado Christian University reminded me of the critical skills that public relations professionals must have:
- Relationships with media and pitching
- Expertise with social media channels to communicate with target audiences
- Understanding of the client’s business
- Strategic thinking
I told this class of eager, young students that being a strong writer is as important today as it ever was, and it’s the one skill that will make the difference in getting a job interview or not. The best way to become better at it is to write every day – whether it’s your own blog, a journal, or volunteering to write for a nonprofit organization. The key is to do it.
I found this this article, How to Improve Everything You Write in Three Minutes of Less, a great reminder of how to cut the “fat” out of writing and make each piece stronger.
Another worthwhile read: 7 “Tricks” to Improve Your Writing Overnight. What tips have you learned along the way to improve your own writing skills?