GroundFloor Media & CenterTable Blog

Screen Shot 2014-11-03 at 3.27.25 PMA recent presentation to a group of juniors and seniors at Colorado Christian University reminded me of the critical skills that public relations professionals must have:

  • Relationships with media and pitching
  • Expertise with social media channels to communicate with target audiences
  • Understanding of the client’s business
  • Problem-solving
  • Strategic thinking
  • Writing

I told this class of eager, young students that being a strong writer is as important today as it ever was, and it’s the one skill that will make the difference in getting a job interview or not. The best way to become better at it is to write every day – whether it’s your own blog, a journal, or volunteering to write for a nonprofit organization. The key is to do it.

I found this this article, How to Improve Everything You Write in Three Minutes of Less, a great reminder of how to cut the “fat” out of writing and make each piece stronger.

Another worthwhile read: 7 “Tricks” to Improve Your Writing Overnight. What tips have you learned along the way to improve your own writing skills?

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