It’s that time of the year…the end of year round ups focusing on measurement; a look back at successes, which included all things visual; and predictions for 2015 – finding and capitalizing on differences among social media user segments.
Marketing/Communication
Forbes: Why Social Media Analytics Can’t Tell You About Your Customers
In a recent interview, Samuel and Andrew Reid, president and founder of the company Vision Critical, talked about their new study, “What Social Media Analytics Can’t Tell You About Your Customer.” The study establishes differences among social media user segments — “Enthusiasts”, “Dabblers” and “Lurkers” — by posting habits, their posts reading frequency and their behaviors.
USA Today: Small Business Strategies: 5 Keys to Holiday Social Media Success
When it comes to holiday marketing, social media is the small business powerhouse in 2014. Social media is a powerful tool for deepening relationships exactly when you want customers to remember you most. Check out the five keys to success.
Ragan.com: Infographic: How to Get More Engagement on Instagram
According to TollFreeForwarding.com, Instagram’s engagement rate is 60 times greater than Facebook’s and 120 times greater than Twitter’s. Here’s what you need to know to get the most out of the visual network.
Video
WSJ Blog: Video Ads Performing Well on Facebook, But YouTube Still Accounts For More Views
Ah, the holidays. Facebook has turned heads over the past few weeks with big holiday ad campaigns reaching big audiences and encroaching on YouTube’s territory. “Facebook is making a big play in Web video, courting content producers and now advertisers.” Case in point: the release of the new “Star Wars” trailer.
Ragan.com: 3 Ways to Make Your YouTube Videos More Interactive
More than 1 billion unique users view streaming video each month on YouTube. The top video portal provides more than 6 billion hours of clips and segments, and it’s not all fun and games. Businesses are using the channel to share and archive content. Don’t miss these three tips.
