I was recently using our company’s media monitoring service to see what kind of coverage a client’s press release was receiving and noticed a great blog post to share. Susan Payton offered great recommendations on Cision News in her post titled “5 Ways to Amplify Press Releases Without Spending a Dime.” Susan’s recommendations are common sense but they are often tactics that can get lost in the shuffle.
If you are responsible for media relations for your company, give this post a look. It’s worth the time. And if it helps, these are all recommendations that can be done for free!