A few seemingly small platform announcements this week have the potential for major impact. As a real-time research tool, Twitter is getting even stronger with the addition of more search filters to find the right people and trends when you need them. A change in Google’s algorithm will also be important to note given its impact on press sites that are not optimized for mobile. Combined, our latest Weekly Reads roundup reminds us not to lose sight of the basics even when carving out time to try new platforms and think bigger picture.
Platform Updates
PRDaily: LinkedIn, Twitter And YouTube Adding Options
LinkedIn digs deeper into a quest to be a one-stop network for professionals by buying lynda.com—a video training library that can help job seekers learn or freshen up critical skills. We’re especially excited, however, about Twitter’s enhancements to search filters. Now users can refine searches by live results, nearby accounts and tweets from followers. Twitter search is a prime tool for our media relations programs.
BuzzFeed: LinkedIn Wants To Help Your Company Help You Tweet About…Your Company
LinkedIn Elevate, a new stand-alone app, allows a content curator (e.g., social media manager) set up topics for employees to subscribe based on professional interests. When subscribers see an interesting article or blog post, they can seamlessly share out the information on their personal social networks—furthering the potential for ongoing thought leadership from an employee base. Currently Elevate is invitation only but we’ll be watching for the public rollout later this year.
Mobile
Bulldog Reporter: Brands Have Just One More Week to Make Their Press Sites Mobile Friendly
According to Google’s Webmaster Central Blog, companies now have just one week left to update their press sites to optimize for mobile—otherwise they will appear lower in search rankings. This is a good reminder to take a look at your SEO mobile optimization efforts overall for the year!
Content
Uproxx: Brands Invaded Everyone’s Twitter Feeds During The ‘Game Of Thrones’ Premiere
To say we’re big fans of Game of Thrones here at GFM would be putting it mildly. We knew the Internet would be abuzz with creativity for the big season premiere, but certain brands really nailed it. Take a moment to have some fun evaluating the creativity of these tweets. Sonic proves you don’t even need fancy memes to jump on the bandwagon!
What GFM Blogged About This Week…
Twitter: The First and Last Stop Media Relations Teams Should Make Before Pitching
