GroundFloor Media & CenterTable Blog

Google changes its algorithm, and so does Facebook. The power of one-click, live streaming video comes to mobile via Meerkat and Periscope, and the powers that be ban it. The good news is that as things change, brands and brand managers are learning, and sharing, how to navigate the system. Read on to learn more.

Google

Marketing Profs: Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank
If you haven’t heard, Google is changing its search algorithm (again) to reward web pages that are more mobile friendly. That’s great to know, but the real question is, “What can I do now to make sure my web presence is still competitive?” This article can help.

Facebook

The Verge: Facebook Tilts the News Feed Algorithm Back to Your Friends
Much like Google (and Tony Danza), Facebook continues to show brands who’s the boss. This shift in the news feed algorithm means we’ll see more of our friends’ posts (which is great!), but likely puts less of an emphasis on organic brand posts (which is concerning). For the time being, we don’t think there needs to be any immediate shifts in strategy, but it will be interesting to see the impact on organic brand engagement moving forward.

Content Marketing

Ragan’s: 5 Content Marketing ‘Best Practices’ to Ignore
In life there are “hard and fast rules,” but in content marketing there are only “changing rules.” What was true three years ago isn’t necessarily true today. Stay nimble, learn from your successes, and consider these misconceptions.

Live Streaming Video

Mashable: Periscope and Meerkat Officially Banned by the NHL
New social media tools and platforms are consistently exciting, particularly when we think of how brands can benefit. And the advent of live streaming services like Periscope and Meerkat have a lot of our clients, friends and colleagues chomping at the bit when it comes to opportunities for live video. But, as is often the case, the “powers that be” might not be as quick to adapt.

Metrics and Analytics

Hubspot: 10 Analytics Mistakes I Learned the Hard Way
We hear a similar concern often: How should I be measuring success with our social media efforts? With so many options, it’s hard to know how to separate the meaningful from the merely interesting. This article offers some great tips from the trenches.

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