GroundFloor Media & CenterTable Blog

Continuing to identify the most effective ways to reach diverse audiences through social media is a top challenge for today’s marketing pros. Consumers don’t fall into neat categories, and it’s never about the quantity of people you reach, rather the quality of the engagement.

Entrepreneur: Marketers Are No Longer in the ‘Mad Men’ Era
Fans of the hit series Mad Men are not looking forward to the series finale. It’s offered a look back not only at the culture of the ‘60s and ‘70s, but it’s also provided a window into the thinking of advertisers from that era. Those who work in advertising in 2015, recognize that targeting people today is much more complex. The lines between gender, culture and age are fuzzy. The shift is from demographic targeting to psychographic, focusing more heavily on people’s behavior and mindset, from mass media to customized content.

Harvard Business Review: Get More Value from “Gray Social”
The majority of social sharing, a full 70 percent, is not taking place on social media platforms; it’s occurring in email, direct messages, texting, and other private communication channels. Being dubbed dark social media, significant discussions about companies, brands and products are taking place, but there are no simple solutions for marketers to track, quantify and develop these subtle leads.

New Republic: How Click Farms Have Inflated Social Media Currency
Email spam is dead; make way for click farms, or creating counterfeit profiles on social media platforms. You can buy 1,000 Facebook likes for $29.99; 1,000 Twitter followers for $12; or any other type of fake social media credential, from YouTube views to Pinterest followers on the Internet black market. While boosting your numbers may seem like a quick fix, if it sounds too good to be true, it is. You could be buying “fake” followers.

USA Today: Rockets fire social media manager after distasteful tweet
The recent firing of the Houston Rockets Twitter manager is just another example in a long line of examples of crossing the line on social media. While corporate brands try hard to create human personas, the human behind the persona can’t lose sight of the immense power and responsibility they wield.

Tech Crunch: Twitter’s New Dedicated Food Account Could Help Broaden Appeal
Foodies will be happy to hear that Twitter just launched @TwitterFood, a dedicated account that sifts through food-related tweets shared on the platform and offers a curated selection of hand-picked content from the likes of Martha Stewart and Alton Brown, as well as choice posts from the general public. TwitterFood, which joins the previously launched Twitter Music and Twitter Sports, offers new users high-quality content that immediately meets their needs as they begin identifying and following other Twitter foodies.

New Stories on the GFM blog this week:

Word-of-Mouth Matters

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