GroundFloor Media & CenterTable Blog

It is fitting that this week we celebrate Mother’s Day and the birth of a princess. Media and brands have capitalized on these newsworthy events on social media channels. Beyond these #shinypennies, Facebook is making a play to keep users from ever leaving the site with full news articles popping up in your Facebook newsfeeds this month.

Social Media

SmartBrief: Macy’s goes social to celebrate Mom
Macy’s has launched a social media promotion for Mother’s Day, with the promise to donate $3 to five charities for every photo and message that relates to Mom and includes the hashtag #MacysLovesMoms. “Moms do so much for us, and we want to help you find the best way to show the mom in your life that you appreciate her,” Macy’s By Appointment Senior Vice President Kathy Hilt said.

AdWeek: Brands join flood of tweets marking birth of princess
Welcome Princess Charlotte Elizabeth Diana! Big brands including Disney, British Airways and Pizza Hut posted tweets celebrating the birth of England’s princess. Prime Visibility estimates 1.5 million tweets posted between Saturday and Monday morning mentioned the baby.


The Verge: Facebook ‘Instant Articles’ may bring full news stories to your feed this month
Later this month, you might start seeing full New York Times, Buzzfeed, and National Geographic articles and videos directly in your Facebook feed. It’s called Instant Articles, according to The Wall Street Journal, and it’s been a long time coming. Facebook has hinted for some time that it wants its legions of users to be able read news articles without leaving the social network, and this is the product of those plans.

Content Proof That Publishing More Content Won’t Grow Your Blog Traffic (And How To Do That)
Nathan Ellering provides sound advice regarding the thought that more content + more social shares = more blog traffic doesn’t always add up. In fact he shows with great graphics how switching from publishing two blogs per week to 3 blogs per week ended up with decreased social shares, increased pageviews and decreased comments.

New Stories on the GFM blog this week:

SeaWorld On The Offensive With New Orca Campaign
Avoid an Air Ball by Setting Social Media Guidelines
Under Pressure

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