As public relations professionals, we often find ourselves walking a fine line with journalists, bloggers and other influencers when it comes to how much information we can and should divulge about our clients. With this in mind, it shouldn’t come as a shock that journalists sense this reluctance to share. What is surprising is that according to a recent study, a full 90 percent of journalists say they have been misled by PR practitioners, and 25 percent say that it happens often.
The study provides other insights into how reporters get their leads for stories, how they use social media, and how they use digital media supplied by PR professionals.
Recently, GroundFloor Media hosted a media panel that included top Denver reporters who shared their insights about how they interact with public relations professionals, mistakes they think we make, and how they like to find their stories.
What are you doing as a PR practitioner to build and sustain your relationships with reporters so that you’re positioned as a trusted resource?