We know consumers’ attention spans get shorter each year, and the “oh, something shiny!” syndrome is real.
Marketers can add Twitter to the long list of platforms that draw in eyeballs with powerful visuals, given the channel’s latest announcement about auto-expanding image previews when sharing links. Watch for publishers to take advantage with featured image selection and if Twitter is a secondary or tertiary platform for your brand, your retweets and simple “sharing” of links just got a bit more powerful.
TheVerge.com: Twitter Article Previews Now Auto-Expand On Mobile Devices
Twitter’s similarities to Facebook continue! As visuals become more critical on this platform, Twitter has expanded its link preview to include large preview images like you see in a Facebook feed.
PR Daily: Facebook Gives Users More Control Over News Feeds
It’s no longer just up to Facebook algorithms on what fans do and don’t see. Facebook announced that users can now self-select the profiles and pages they want to see at the top of their news feed. The spin for marketers? “The move is a reminder to PR and marketing pros that it’s more important than ever to regularly create and share high quality content your fans want to see.”
Social Campaigns
PR Daily: Tips For Working With Blogger Advocates
There is never a shortage of articles about how to work with bloggers. However, we liked how this infographic separates blogger advocates by vertical with specific tips on the type of content and offers that may resonate with each. An actionable read you don’t want to miss!
Ad Age: Target Launches School Shopping List Tool, Taps Social Media Stars
If you know your customers are facing a problem, try and solve it. That is exactly the route Target is taking with back-to-school by curating a shopping list parents can order online or pickup in-store. Also, realizing kids want to hear from other kids about what’s hip and cool this year, Target has engaged child “stars” on social media to engage on social and be featured in certain traditional spots.
