GroundFloor Media & CenterTable Blog

By now you know that at GFM we’re passionate about social media – that’s why we’re very proud to support client Children’s Hospital Colorado in an important social media activation on Wednesday, Aug. 5 – #BullyProofSummit.

According to cyberbullying statistics from the i-SAFE Foundation, more than half of adolescents and teens have been bullied online, and about the same number have engaged in cyberbullying. At the same time, though, well over half of young people do not tell their parents when cyberbullying occurs, fearing it will only make things worse.

Unfortunately, social media plays a big role in cyberbullying – which is why we’re encouraging parents, mentors and caregivers to children of any age, to join us for Children’s Hospital Colorado’s first ever Cyberbullying Social Summit and live panel discussion on Aug. 5, from 10:00 – 11:30 a.m. MST. Whether in person or online via #BullyProofSummit, we hope to see you there. More details available on the website:

And now for the week’s news!

Google+ Google Finally Admits Defeat on Google Plus
If you ever felt strong-armed by Google to create a Google Plus account, you’ll be happy to know that Google heard you (finally!) and will be making some changes in the near future. This article admits that it will be a slow process, but provides some details on what Google Plus users can expect next.


NPR: As Twitter Flirts With Hearts, Will You Miss The Stars?
As far as symbols go, stars have a variety of meanings, but hearts are a little more straight forward – I love _____. This has Twitter users who suddenly saw hearts in place of their stars (representing “favorite”) in a bit of a knit. Looks like A/B testing for now, but not everyone’s in love.


Ragan’s PR Daily: How to Shoot Pro-Quality Video on Your Phone or Tablet
We’ve all been guilty of the vertical video, but sometimes you have a split second to capture video and it can be hard to remember all the rules! Read this quick primer and you’ll be camera ready next time you’re shooting video from your phone or tablet.

Business 2 Community: Why Digital PR is Essential for Content Outreach
At GFM we’ve fully embraced the evolution of public relations into an integrated craft that works best with digital integration. This article gives a good overview of how relationships are stronger and content reaches further when PR goes digital. We wholeheartedly agree!


InformationWeek: 7 Smart Ways to Leverage Social Data
Your fans and followers – perhaps even your detractors – are likely to share their candid thoughts, opinions and suggestions via social media. Are you listening? From predicting trends to identifying potential shifts in your business model, social data is just sitting there waiting for you to dig in. Here are some tips on just how to do so!

New Stories on The GFM Blog This Week:

What Would Your Client’s Super Power Be?
Lessons in Communication From my Mom And Stormy Rottman
Emojis Rule The World
Google Mobile-Friendly Update Not so Friendly to Your Website

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