GroundFloor Media & CenterTable Blog

Periscope, Facebook and Instagram have gotten a little nip and tuck. The social platforms have each undergone improvements to help users utilize better content and video in the coming weeks. And if that isn’t refreshing, there is always free beer if you are lucky to live in one of the four cities connecting with the Heineken digital campaign.


The Verge: Periscope live streaming app adds landscape video mode
Periscope’s live streams are no longer stuck in portrait orientation. The company recently unveiled a new landscape mode that works across iOS, Android, and the web and easily lets users shoot and broadcast video in landscape.

AdAge: Instagram Lets Brands Post 30-Second Videos, Offers a Takeover Unit as Its Ad Business Takes Off
Execs from Instagram and its parent company Facebook have been modest, if not meek, when discussing the photo-sharing app’s nearly two-year old advertising business. “We’ve ramped really slowly, and we’re very, very cautious,” Facebook COO Sheryl Sandberg said during the company’s earnings call in July in response to a question on the subject.


AdWeek: Facebook’s Business Pages Are Getting a Mobile-Centric Overhaul
Practically every brand and small business has a Facebook Page set up, but chances are, they look like every other page out there. Facebook is revamping business Pages for the first time since 2012 with new features and a fresh design. One major goal is to enhance the experience for mobile users, ultimately proving to businesses that Pages can drive conversions and lead generations. And a small business can more prominently feature the Shopify-powered Buy Button. Facebook added tabs to its design to organize the new features.


FoodDive: Heineken USA is running a ‘free beer’ campaign on Facebook and Twitter
Heineken USA’s latest social media campaign is offering Facebook and Twitters users in four cities – Los Angeles, San Francisco, Houston and Chicago – an opportunity to receive a free beer from the brewing company. The campaign lets user of legal drinking age enter their mobile phone numbers, which then generates a link to a site where they can choose a nearby bar and with a code they can show servers they can redeem a free Heineken, Heineken Light or Dos Equis. The three-digit code has an expiration date and can only be used by one person one time.

Social Media

Ragan’s: Top 10 guidelines your internal social media plan should include
Throwing out self-serving and promotional messages over and over again is far from social. It’s frustrating, too. Print out the checklist listed in this article as a starting point to train employees to use social media.

New Stories on the GFM blog:

The New Google Logo: Color Is Constant
Put Your Content In Its Place: The Value of Information Architecture for User Experience and SEO
Social Media: Marketing vs. Community Building

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