In case you missed it, the Denver Broncos won the Super Bowl last Sunday, 1 million Denverites came together to celebrate (GFMers included!), the weather has been in the 60s this week, and we’ve had an unbelievable stretch of vibrant orange sunsets over our snow-capped mountains. To say Denver residents are currently on cloud nine would be an understatement!
You might expect a Super Bowl-themed rundown for this week’s weekly reads, but even amidst all the orange-themed excitement we know that work must go on… The good news is, there are some interesting and exciting updates in the world of social media this week, so let’s get to it!
New and Improved
Forbes: Instagram App Now Allows Multiple Accounts. Here’s How to Do It.
Great news for avid Instagram users and social media managers – Instagram now allows for you to easily move between multiple accounts without having to log out and log back in each time. Forbes provides a simple rundown including how-to screenshots!
Tech Crunch: Timing is Everything: Twitter Unveils First View Ads, Videos at the Top of Your Timeline
Get ready to see more video at the top of your Twitter feed thanks to First View, a new video ad unit that allows advertisers to secure the top spot in your Twitter feed the first time you open the app each day. More to come, but whether you’re a consumer or an advertiser this will be interesting to watch!
2016 Presidential Campaign
CNET: How the 2016 Presidential Candidates Measure up on Social Media
So the Super Bowl is over, but the battle among political candidates has only really just begun. If you’re like us, you’ll find these graphics outlining how the candidates stack up on various social media platforms fascinating. It will be fun to watch how these graphs (which will be updated regularly) flex as the year progresses.
Pew Research Center: Among Millennials Engaged in Primaries, Dems More Likely to Learn About the Election From Social Media
Whether or not you have an interest in politics, it’s interesting to see how various age groups are getting their information about the election. Democratic millennials really stand out in this poll – including the fact that 47 percent of those likely to participate in the election get their information from late-night comedy. Say what? Worth the read!
Influencer Marketing
Tech.Co: Influencer Marketing at its Best [INFOGRAPHIC]
Beyond traditional media, influencers are individuals who have a level of influence over a brand’s target market, and they very frequently have a presence on social media. This infographic provides a good overview of influencers including our golden rule: top influencers should be chosen based on the quality of their work, not their reach (aka, quantity).
