It’s an exciting week in the world of social media, with new size limits for GIFs on Twitter, a new way to schedule on Instagram, an option for geo-fencing videos on Facebook, trends to watch on Snapchat and an inspirational story of how a woodworker harnessed the power of Instagram to great results. Phew!
And, speaking of big digital news, we’d be remiss if we didn’t mention Pokémon GO. This phenomenon is sweeping the nation, but if you’re wondering what’s up here’s a quick primer, “Everything you wanted to know about Pokémon GO but were afraid to ask.”
Beyond the platform-specific news, you might take a moment to read this article titled, “Teens: this is how social media affects your brain” from CNN. For better or worse, the rise of social media is changing teens’ social skills as they learn to adapt to an evolving social environment largely based online. Fascinating stuff. We’d love to hear your thoughts!
The Verge: Twitter now Supports Unnecessarily Large GIFs
Move over 5MB images – Twitter has increased its animated GIF size limit three times over, now offering a 15MB cap for images uploaded on the web. This is one of many improvements Twitter has recently offered users in an effort to encourage more posting on its various platforms.
TechCo: Buffer Now Supports Instagram
If you manage social media platforms on behalf of a brand, the ability to pre-schedule posts can be a real lifesaver. Until now, scheduling on Instagram has been a challenge, but it’s about to get a lot easier thanks to Buffer. More details included in this helpful article.
Venture Beat: This Tool Lets You Geo-Fence Your Facebook Live Broadcasts
Looking to better target your Facebook Live posts? Great news – there’s an app for that! Levee is new on the scene and allows you to target specific locales via any commercially available streaming software. This article provides an overview and a helpful “how to” so you can get targeting today!
AdWeek: Why Advertisers are Forking Over Big Bucks for Custom Snapchat Lenses
There’s no doubt about it – Snapchat is hot right now, and big brands are proving it by spending hundreds of thousands of dollars on custom lenses to prove it. While out of reach for many brands currently, this is a trend worth watching.
Forbes: Two Entrepreneurs in the Same Business try Instagram Marketing and Learn Different Lessons
This story provides great inspiration for what social media can do for a brand if you see it as an opportunity. Read about how this woodworker leveraged Instagram and can directly attribute nearly 10 percent of his 2015 sales to connections he made on the platform. Amazing!
On the GFM blog this week:
The Shrinking Denver Media Landscape
Why Should I Care About SEO?
Finding Your Own Work/Life Blend