GroundFloor Media & CenterTable Blog

The digital landscape is constantly evolving, challenging us to adopt the latest technology, stay up-to-date with the newest trends, and anticipate – and capitalize on – the next big opportunity.

Although keeping up with the pace is critical for success in today’s world, it shouldn’t be pursued at the cost of the tried and true best practices by which we operate. And in our experience, the magic really happens when you marry the two.

Tried & True

Harvard Business Review: Fix Your Social Media Strategy By Taking it Back To Basics
A quick Google search returns 140 million results for “social media marketing tips,” but no matter how many headlines promise it, there really is no one-size-fits-all social media strategy.

MarketingProfs: Five Social Best Practices and Their Examples From the Food Industry
Putting consumers first, staying on top of social conversations as they happen, and looking beyond your brand for data you can use will set you on the path to social success. And these strategies apply whether you’re a restaurant, a retailer or any other business with a social presence.

Equities: 4 Best Practices for Brand Marketing on Social Media
In the “tried and true” category, you know that content is king. And in today’s world of digitally savvy consumers, simply posting for the sake of posting isn’t going to cut it. Social media presents a huge opportunity for brands to engage with consumers – if they’re doing it in an authentic and meaningful way.

Try the New

Forbes: How ‘Pokémon GO’ Can Lure More Customers To Your Local Business
From clothing stores and museums to animal shelters and national parks, businesses across the country are capturing the Pokémon Go players’ attention. How can your business get in the game?

More Pokémon Go examples:

Social Media Examiner: 6 Ways to Use Facebook Live Video For Your Business
With people spending three times longer watching live video than native video, live video is quickly becoming a key tool for generating engagement on Facebook. Discover six ideas for using Facebook Live that can help you improve your reach.

Marketing Land: 9 New and Semi-Secret Facebook Targeting Options
Facebook advertising just got a whole lot more interesting with some exciting new audience targeting features. Whether it’s performance-driven advertising, awareness or engagement you’re seeking, check out these new and lesser-known targeting options.

On the GFM blog this week:

What Can Tinkering Teach Us?
The Pinocchio Meter, Pants on Fire and Political Truth-Telling
Weekly Reads: RNC proves how wildly powerful social media has become
PR Complaints About Journalists
KIMYE VS. SWIFT: Communications Lessons from a Hollywood Feud

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