Twitter’s Moments feature, a curated tweet slideshow around a single topic or story, was announced and launched a little more than a year ago with barely a whimper, even after the social media platform added a Moments button to the footer of the mobile application. But an announcement earlier this month has created a new opportunity for brands to use the tool other than purchasing ads seen by dwindling numbers.
Twitter is now allowing a broader group of creators to curate and implement Moments, including influencers, partners, brands… and in the coming months it will be open to everyone.
— Budweiser (@Budweiser) August 8, 2016
The example above shows how Twitter will allow brands to curate and customize Moments to create a new multimedia experience significantly more engaging then just asking users to follow a hashtag.