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Google Accelerated Mobile Pages (AMP)
Photo Credit: Google Webmasters Bog

With the increasing mobile adoption rates, we should all be concerned with providing a good mobile user experience. This includes the need to maintain a fast site speed.

Typically you have about three seconds to capture a users attention before they abandon your website. What happens if it takes three seconds for your site to even load? They’ll likely never even get there.

Recognizing the need for websites to load quickly, Google recently started working on an open source initiative called the Accelerated Mobile Pages Project. This project gives website owners the tools to create Accelerated Mobile Pages (AMP). These AMPs use various technical approaches to load content almost immediately, creating a faster experience for mobile users.

Google says that websites using AMPs will be have expanded exposure across Google Mobile Search results.

Get Started With AMP

If you use a content management system (CMS), like WordPressDrupal, or Hatena, it may be easier than you think with various plugin options. You can also dig into the code and create the AMPs yourself. Check out AMP Codelab to learn the ins and outs of developing your first AMPs. Your best bet is to check with your web developer for help in determining the best approach to implementing AMP on your website.

Once the AMP pages are created, track if they are eligible to be indexed and how they are performing in the Google Search Console Accelerated Mobile Pages report.

Learn More About Creating & Maintaining AMPs

Google Webmaster Central offers the following blog posts full of information about how to get started with and maintaining AMPs:


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