Small brands are discovering that they can grow by targeting the customers that big brands leave behind. By discovering niche audiences that industry giants ignore in advertising, small companies have found a way to thrive while also making their customers feel unique. Meanwhile, Reddit is punishing trolls, Uber is infringing on customer privacy and Netflix finally allows content to be downloaded for offline viewing.
Entrepreneur: What Small Brands Do That Big Brands Can’t
Small brands are cropping up and taking advantage of customers who feel left behind by big brands. Many of them are using social media to target their unique customer, allowing them to grow intelligently with a fraction of the advertising budget of their larger competitors.
The current season of South Park revolves around the toxicity of internet trolling, resulting in the Danish government’s creation of “Troll Trace,” a system that reveals the internet history of everyone in the world in an effort to end trolls for good. Though the full-blown concept is absurd, Reddit is taking steps to crack down on its most harmful users by restricting or banning them from the site if they aggressively troll.
Though Uber insists it will only track riders for five minutes after they use the app, the new update has many users worried about privacy, and some are fleeing the app for its competitors. Uber’s privacy issues reveal that delivering the perfect customer experience comes with finding the right balance of data gathering and privacy.
ROI Influencer Media has developed a partnership with multiple programmatic display advertising platforms that will make it easier for companies to connect with users and influencers.
Just for Fun
Netflix finally allows users to take certain content on the go, meaning it’s time to binge-watch Stranger Things or Narcos on your next flight!