GroundFloor Media & CenterTable Blog

We’ve got quite a few book worms at GroundFloor Media (GFM) and CenterTable. Then there are the rest of us who (thanks to #content) read a ton of blog posts, tweets and articles throughout the year but don’t get around to reading nearly as many books as we’d like.

One of the many great parts about the holidays is having a few days to dig in, potentially ditch the phone (gasp!), and read a good old-fashioned book or two. Along those lines, here are a couple that come highly recommended from our team, and that tie back to social media/digital strategy, business and company culture. If you’re looking for a few last minute holiday reading recommendations, we hope this helps.

Small Giantsscreen-shot-2016-12-21-at-8-59-53-pm: For the seasoned OR budding entrepreneur – or even someone who might be looking to work for a company that puts some sort of purpose above the almighty profit – this is one of GFM/CenterTable’s favorites. Bo Burlingham tells the stories of a handful of companies that “chose to be great instead of big.”


Life is Good, The Bookscreen-shot-2016-12-21-at-8-58-33-pm: From the guys who have created one of our favorite lifestyle brands/brand crushes (Bert and John Jacobs), this book outlines “how to live with purpose and enjoy the ride”



Influence: The Psychology of Persuasionscreen-shot-2016-12-21-at-9-00-56-pm: Why do people say, “yes” to things, and how can we persuade them to do so? Better yet, how can we avoid being persuaded ourselves? This research-focused book by Robert Cialdini helps us better understand what makes people change their behavior.



Contagious: Why Things Catch Onscreen-shot-2016-12-21-at-9-02-21-pm: If you’ve ever wondered why some concepts, ideas or products become popular while others don’t, this piece from Jonah Berger might be just for you. Incorporating the digital age and social media platforms with real life examples, Berger has some great thoughts on how to make your idea or products more popular.


Abundance: The Future is Better than You Thinkscreen-shot-2016-12-21-at-9-03-07-pm: Anyone who reads the daily news probably finds themselves feeling a bit hopeless at times. This book by Peter H. Diamandis and Steven Kotler is an optimistic perspective that we welcome with open arms.


The War of Artscreen-shot-2016-12-21-at-9-05-08-pm: A quick, but extremely energizing and motivational read, Steven Pressfield does an amazing job of pinpointing any creative professional’s worst enemy: ourselves. If you’re looking for a swift kick-start to 2017, look no further.



Happy reading, and happy holidays!

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