GroundFloor Media & CenterTable Blog



Only a few weeks into the New Year and we’re already seeing new design and features from Snapchat and LinkedIn. It’s been five years since LinkedIn’s desktop interface had a makeover, and we’re thrilled to see the focus on the user interface in this version. While Pinterest and Instagram aren’t making themselves over, they are looking to help your brand look its best and we’ve got a few articles to help you make the most of what they’ve got to offer.

The Verge: Snapchat Rolls Out a New Design And Starts to Fight Fake News

This week, Snapchat is rolling out a recently announced new design. Most notably, this should make searching easier from anywhere within the app. Along with the search function and an overall visual refresh, there are new guidelines for publishers in an effort to cut down on fake news.

Thrillist: 10 Hidden New Features on Snapchat You Didn’t Know About

Looking to punch up your Snapchat account, but exhausted just thinking about finding all the shortcuts to do so? Never fear, as this article does all the hard work for you. Discover 10 hidden features, and even click through to another Thrillist article to reveal 10 more!

Fast Company: LinkedIn’s Major Makeover is Designed to Make You Want to Actually Use LinkedIn

It’s been five years since the desktop version of LinkedIn had a makeover, so the new design – currently rolling out to users – will feel (and look) like a breath of fresh air. Mobile users will recognize some of the design elements, and cross-platform users will appreciate the more cohesive look.

Entrepreneur: You Don’t Need to be Picture-Perfect to Succeed on Instagram

Whether it’s food, fashion or fantasy travel – Instagram provides a platform to make your brand look its most desirable. Nervous about staging the perfect shot? Don’t be. Instagram is made for storytelling and, most of all, it’s about authenticity. This article provides a great pep talk and some simple tips to get even the smallest business started.

Business 2 Community: 10 Pinterest Strategies You Should Start Using Right Away

Depending on your business, Pinterest may still be flying under your radar. However, this article from Barron’s reminds us that Pinterest users have “strong commercial intent.” So, if you’ve got a product or service to sell, it’s worth checking out these 10 Pinterest strategies that could help take your consumer engagement to the next level.

Entrepreneur: 8 SEO Trends You Need to Pay Attention to in 2017

Search engine optimization (SEO) is constantly evolving. While there are some tried-and-true tactics, it’s always interesting to hear what experts view as the next big thing. This article breaks down the eight hottest trends, including the importance of Accelerated Mobile Pages (AMP).

On the Blog:

  • Video Strategy Beyond Social – Video technology is booming (360-degree video or virtual reality, anyone?) and online video accounts for nearly 75 percent of all web traffic. But how can you leverage video offline, too, for maximum benefit? We’ve got a few ideas. 

Project Highlight:

center-table-indiana-brewers-featured-imageSun King Brewery | Legislative Action Campaign – Learn how we helped create the groundswell to change an archaic state law that was preventing a leading brewery from increasing their capacity to meet demand.

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