GroundFloor Media & CenterTable Blog

As the director of creative services at CenterTable, my goal is to make sure our clients have all the tools they need to visually tell their stories. I love the variety of projects I get to work on and all the amazing businesses and nonprofits I’m able to collaborate with. Telling meaningful stories is what inspires me to become a better designer and a more creative problem-solver. However, for a long time I’ve missed telling my own stories through art and design.

I think people often assume that individuals who work in creative fields have automatic platforms to express their creativity, but they overlook that artists are usually crafting someone else’s vision. I love what I do, and I’m lucky to have found a profession doing something I enjoy. However, at the end of the day, it’s still a job. Even a designer needs a creative outlet away from work, as silly as it might seem.

I have a sea of ideas in my head for stories I want to share, and I’ve decided that it’s finally time to explore them more seriously. For years I’ve been wanting to create an animated short film that’s inspired by Mi caballo mago, a short story by Sabine R. Ulibarrí. It’s a wonderful story about growing up and the power of nature. The trouble is finding the time to work on a personal project in between other commitments. On the GFM/CT blog, I’ll be sharing my adventure and offering advice for others who are interested in pursuing a passion project. I have one rule to start: I will work on the film every day for at least five minutes. This doesn’t mean sitting down for hours every night after work, but I can always make five minutes to write down notes or draw a couple frames of animation. I’ll be posting my progress here to keep myself accountable. I can’t wait to begin and share everything that I learn along the way.

Wish me luck!

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