GroundFloor Media & CenterTable Blog


It may not be official, but summer is in full swing and everything feels fresh and new again. While some of the hotter social platforms are offering their fans cool new features, some of the classics are making a comeback, too. So, grab a cold drink, find a comfy spot under a shady tree and read up on the latest news in the world of social media.

TechCrunch: Facebook Inserts Itself Into Politics With New Tools That Help Elected Officials Reach Constituents
To improve interactions between elected officials and constituents, Facebook has introduced three new features: constituent badges, constituent insights and district targeting. The features ladder up to Mark Zuckerberg’s ambition to increase civic engagement on the platform and we can’t wait to test them!

USA Today: Facebook Live Adds Closed Captioning For Deaf and Hard of Hearing
Did you know that more than 5 percent of the world’s population are deaf and hard of hearing? And, around 30 million people in the U.S. have some level of hearing loss. In an effort to make Facebook content more accessible to more people, the platform has introduced closed captioning for live video.

Mashable: Snapchat Just Added a New Way to Chat With Your BFF
Snapchat has introduced “friend filters” that create personalized filters when you reply to Snaps from friends. The filters change daily based on the length of friendship or even the time of day. This brief overview shares how to enable the new feature.

AdvertisingAge: How Amnesty International Got Massive Returns – With YouTube Banner Ads
Convincing people to sign petitions can be a real challenge, but this case study shares how Amnesty International – together with its creative agency – enlisted banner ads and found real success. The low-cost campaign yielded valuable results. 

CNBC: Skype Just Got a Massive Makeover With Snapchat Features
Skype remains focused on connecting people through video, but has upped its game by adding new features, such as “Highlights,” and improving its group chat feature. Whether users switch to Skype over Instagram or Snapchat to share their days remains to be seen – but this report breaks down the new features for your consideration.

On the Blog:

Project Highlight:

alliance-early-success-featured-1Alliance for Early Success | New Name, New Look, Same Incredible Mission
While CenterTable created a new corporate identity package, including designing a new logo, creating revised branding and developing a new website with an SEO strategy, GroundFloor Media (GFM) also developed an integrated PR plan to launch the new identity within a 12-week period, allowing the group to unveil the new name and look at a large industry event.

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