The way we interact online is constantly evolving. For brands, we’re finding new ways to connect with consumers – and it is becoming even easier for those consumers to tell the world about their experiences with brands. This week, we take a look at some new opportunities – and risks – to consider when we’re building connections out in the digital space.
User Reviews
Website Magazine: User Reviews Are King
Online reviews can either make or break your business. Twenty-two percent of users will not buy after reading just ONE negative review, and consumers are likely to spend 31 percent more on a business with excellent reviews. This handy infographic explores how valuable – or potentially damaging – an online review, and your response, can be for your business.
Social Media Today: How to Get More Facebook Reviews to Boost Sales Immediately
Facebook reviews can offer brands a significant opportunity to influence consumer behavior. Learn the ins and outs of how to enable, manage and capitalize on them for your Facebook brand page.
GroundFloor Media: Owner of Popular Denver Restaurant Regularly Puts Online Critics on Blast
Our very own Will Holden explores the reality shift that online reviews are no longer a one-way street. We get a first-hand look at both the opportunities and risks in publicly responding to online reviews through a recent exchange between an angry customer and one local Denver restaurant.
Headway Capital: A Guide To Responding To Negative Staff Reviews On Glassdoor [Infographic]
This infographic walks you through the process of responding to negative staff reviews on Glassdoor while making sure your image remains intact in the process.
Social Media
AdAge: Facebook Unleashes Ads on Messenger as Main App Starts Running Out of Space
Facebook announced earlier this week that it will start showing ads to U.S. users in the home tab of the messaging app, which boasts about 1.2 billion monthly active users. The Messenger ads will appear as extensions of campaigns on Facebook and Instagram and can include a photo or a carousel of photos, but no video – yet.
Social Media Examiner: How Consumers Respond to Brands on Social Media: New Research
Are you trying to find the key to social engagement? Social Media Examiner offers insights from new research on how consumers feel about the content and conversations businesses are serving up on social media.
On the Blog:
Project Highlight
Global Livingston Institute | First Annual Report – The Global Livingston Institute (GLI), a nonprofit dedicated to cultivating a more global understanding of poverty and its impact on fostering healthy communities, needed an annual report designed to showcase its growth. For its first official report, the organization wanted to create something powerful. The GLI team approached CenterTable’s design team, having seen our work on reports for other nonprofits, like Tennyson Center for Children.
