GroundFloor Media & CenterTable Blog

Twitter Video Ad CardTwitter, despite being in the news seemingly every day, is still struggling to see improvements on the business side of the platform. Yesterday, the company unveiled a new ad format they’re calling the Video Website Card, a “creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.”

The format creates to ability to draw users in with a unique headline that opens up to a large video along with a website of the listed landing page, which it then directs users to when the ad is tapped on.

It’s not groundbreaking but it allows for the handy option of using video with multiple objectives, including video views, website clicks or awareness.

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