With 2017 almost in the books, it’s a good time to review and update your crisis, reputation and issues management communication plan or to think about developing a crisis plan if you don’t already have one.
Each year, GroundFloor Media works with clients to review their plans and ensure they are still accurate in terms of team members, assessment of current risks, messaging, scenarios and responses. For those thinking about putting together a plan, here is an overview of what should be in a plan.
Develop a “risk assessment”
Identify and prioritize areas of vulnerability
Research public perception, emerging issues and business practices
Conduct social media research and monitoring
Develop a crisis communication and issues management plan, including policies and procedures, audiences, potential scenarios and responses
Develop key messages
Develop third-party alliances
Testing and refinement
Conduct crisis communication/messaging training
Provide media training for key personnel
Evolution, revisions and lessons learned
No company wants to deal with a crisis, but having a tested plan in place will make the experience – and your results – infinitely better. For more information on GroundFloor Media’s crisis experience, please visit our website.